Dear GRW Partners,

We're excited to announce that the 17th Season of Guyana Restaurant Week, scheduled to take place from June 21st to June 30th, 2024.

What is Restaurant Week, you may ask?

It's an annual event where partner restaurants curate special pre-fixe menus complemented by carefully selected wines. This not only entices new customers but also keeps our regular patrons coming back for more.

GRW presents a plethora of opportunities for participating restaurants:

• Gain visibility and attract new customers, resulting in a significant boost in sales.
• Challenge your chefs and introduce new menu offerings.
• Increase exposure, leading to long-term brand recognition and customer loyalty.
• Receive invaluable feedback from customers, aiding in identifying areas for improvement and enhancing the overall dining experience.

Timeline

• Complete Registration: April 22, 2024
• Submission of Social Media-Ready Menus: May 22, 2024
• Menu Photography/Videography: April 29 - June 5, 2024
• Final opportunity for OwnPhotography: June 4, 2024
• Late Registration Fee:GY$20,000 (Effective May 6, 2024)
• Change of Information Request:GY$2,000.00* (Until May 31, 2023)
• Launching of GRW: June 17,2024

NB:

• Restaurants that participated in GRW in 2022 and 2023 need only upload their menus. All other restaurants must visit the website and upload all their information.
• Changes to information will be uploaded once weekly, with a maximum of two (2) allowable changes.
• All menus submitted will be subject to a vetting process to ensure compliance with the requisite criteria.
• Images captured during the photoshoot, intended for upload on social media platforms, must accurately depict the offerings available during Guyana Restaurant Week (GRW) to maintain integrity and transparency in our marketing efforts.

Participation Fees

Restaurants will pay $30,000 (THAG Member Restaurant) or $35,000 (Non THAG Member Restaurant), payable to Tourism and Hospitality Association of Guyana at 157 Waterloo Street, Georgetown Via:

• Cash or cheque
• Direct deposit to  Republic Bank Guyana Limited, Water St. Branch, Account #962356524763 or
• MMG# 6502488 Merchant Code m615973 (ShopnGo). Please add $100 for processing.

Marketing

THAG will oversee social media marketing, photography, and interviews in collaboration with UberSpecial Media and Spurcius Media. Marketing efforts include routine postings on all GRW platforms, radio ads, and interviews.

Additionally, behind-the-scenes content will be produced, showcasing the culinary team and menu items.

Behind the Scene Shots

Videos will be created to feature the culinary team in action: crafting menus, preparing and presenting dishes, conducting interviews with chefs and staff, and capturing menu item photoshoots.

Understanding that restaurants may not finalize their entire menu two months in advance, we kindly request at least one appetizer, one entrée, and one dessert to be finalized for early social media marketing images. Restaurants can schedule the initial part of their photoshoots with any available menu items and plan for additional shoots after official menu submissions.

Social Media Competition

THAG will initiate a social media campaign leading up to Restaurant Week encouraging persons to share what they love about GRW.

To be eligible, individuals must like and follow the GRW social media accounts and all participating restaurant pages. The top five individuals with the highest engagement on their posts will be awarded a dinner for two to one of the participating restaurants.

Giveaways

The 1st Dinner guest at restaurants offering dinner will be treated to a complimentary bottle of wine alongside their meal.

Email Marketing

We will send targeted emails to various companies and Business Support Organizations (BSOs), promoting Guyana Restaurant Week and urging them to join and spread the word within their networks.

Signage

Placing eye-catching signage in several strategic areas high traffic areas to ensure high visibility and impact.

Influencer Marketing

We will leverage the influence of popular food influencer(s) to amplify marketing efforts for Guyana Restaurant Week.

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Menu Guidelines

During Restaurant Week, restaurants can offer Lunch, Dinner, or both, at the following pricing options:

Lunch:

Silver Menu: $2,500 (VAT inclusive) for 1 Course

Gold Menu: $3,500 (VAT inclusive) for 2 Courses

Platinum Menu: $4,500 (VAT inclusive) for 3 Courses

(*Buffet selections are also acceptable)

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Dinner:

Silver Menu: $4,000 (VAT inclusive) for 2 Courses

Gold Menu: $6,000 (VAT inclusive) for 3 Courses

Platinum Menu: $8,000 (VAT inclusive) for 3 Courses

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Menu Structure

Each menu should adhere to the following structure:

• 1-course menu: Offer 3 entrées
• 2-course menu: Offer a minimum of 3 appetizers, 3 entrées, and 2 desserts
• 3-course menu: Offer a minimum of 3 appetizers, 3 entrées, and 2 desserts

When crafting  your menu, consider:

• Utilizing seasonal ingredients, visual plating techniques, and contrasting flavors.
• Showcasing your chef's skills while maintaining practical execution and affordability.
• Providing vegetarian/vegan options.
• Indicating if your restaurant is Halal certified.

When designing your menu ensure it includes

• The cost per person for each meal
• Logos of event sponsors

Benefits to your Restaurant

Your restaurant will benefit from the following marketing and media exposure efforts:

• Online Promotion: A robust online platform through the GRW website and THAG’s affiliates (Guyana Tourism Authority, Explore Guyana, etc.) Regular e-mail and Whatsapp announcements will go out to partners promoting the GRW event. 
• Social Media: Routine posting on Facebook and Instagram.
• Radio: Restaurant Week will be advertised on local radio stations for several weeks leading up to the event. Restaurant Owners will be given to opportunity to participate in media interviews to promote their menus.
• Billboards and Banners: Prominently displayed at international airports, malls, commercial banks, and local partners/sponsors.

Become a Sponsor

Consumers positively view events that provide quality experiences. By using sponsorship funds, we enhance the moments that make GRW memorable. In turn, the brand behind the sponsorship gets promoted and people are more likely to buy their product or use their service. Also, being a less intrusive form of marketing enables event sponsorship to create trust between the brand and the customers more easily.

We welcome any person or company wanting to be a part of the initiative.

Click here to go to our sponsorship page and fill out the form.